When it Comes to Email List Marketing, You May Need to Spruce Things Up a Bit

Your marketing strategy should be working. You have a huge email list which you built relatively quickly. Things were really picking up for a while; you were making money; but for some reason, things have slowed down. You're not making as much money and you're not getting interest from the same people who've been on your list from the beginning.

It's time to take a step back and reevaluate. You may need to ask yourself some tough questions about your email list building strategy.

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Have you been staying in touch with your email list members? It's not enough to send an email out every couple of months and no one likes stale material, so if you're not sending that newsletter out consistently and regularly, you might want to reprioritize your marketing method. Your newsletter should be something upon which visitors can rely. Do you have a newsletter archive? If you do and visitors see long time gaps in between issues, then it could look as though you're not committed to those on your email list. Ideally, you should send an email out every week, but if that's not doable, then don't take longer than ten days to send an email. You want to be sure your name remains positively familiar and fresh in the minds of those on your email list.

When it Comes to Email List Marketing, You May Need to Spruce Things Up a Bit

How does your website look? Is it old and out-dated? You might want to do a spring cleaning, getting rid of the old postings and materials. You'll want to be sure that your website is beautifully colored, so to set a positive mood when your pages are displayed. Get rid of excessive clutter. Your email list members don't want to feel overwhelmed when they visit. People are busy, fickle and attention spans are short, so you want to be sure to catch their attention and to keep it.

Have you looked at your email list? Take a look at bounce-backs, unsubscribers, spam reports and blockers. First, see if you can see a pattern. If you're getting an excessive amount of these dreaded messages, then it's a sure bet that something is wrong and you need to take a good hard look so you can repair damage if necessary. Be absolutely sure to remove those who ask to unsubscribe quickly and politely. If you do it right, you could very well get an email subscriber back, just because of good customer service. It's important to realize that these messages are opportunities. Take them as constructive criticism and opportunities to improve.

Take a look at your newsletter. Remember that your competitors are up on all the technologies and it's easier than ever to make a newsletter sharp and spiffy. Make sure yours is as fresh as it can be. The content should be up-to-date and with no broken links. Be sure the content is relevant and effective. Be sure the newsletter is friendly on the eyes and that your contact information is clearly displayed.

These are just a few techniques to improve your email list marketing strategy. Above all, if things are slowing down and you think you might need to improve content and aesthetics, be sure to stop and take a good hard look. Hey, this is good for every aspect of life - why wouldn't it work for your on-line business as well?

When it Comes to Email List Marketing, You May Need to Spruce Things Up a Bit

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Marketing Costs

Depending on what your personal wants and needs are you can market your site from FREE to thousands of dollars or even more than that. In my opinion the phrase "you get what you pay for" doesn't always work in this situation. There have been times where Ive done it for free and have gotten terrific results, and there are times I was wrangled into doing it because there was some sort of an "internet special" and I paid a few hundred for it and didn't see any results. All in all I think its a good idea if you CAN do it yourself, to do it yourself. Sometimes I really wonder where my money goes when I buy into something. So if your like me, and you want to be sure exactly where its going and if your money is really being used wisely, do it yourself. Heres some free ways to market your website:

Put your URL on all your stationary and every other piece of paper that leaves your office (home or work). Try business cards, letterheads, packing slips, promo items, etc.

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Include your URL in your email signature. This is a good idea if you are sending out emails from your home or office on a daily basis. Everyone you send an email to, will see your signature, have their interests peaked, and will almost always click your link just to see what it is.

Marketing Costs

Tell a friend. One of the easiest ways to market a site is by telling all your friends or acquaintances about it. Another good way to do this would be to add a "tell a friend" button or contact form right on your site your trying to promote. Then when people visit your site, they can click the button, goto a "tell a friend" form and enter their friends email address(es).

List your website in directories, search engines, and classified sites. There are about a billion different free sites out there that would be good for this.

Now if you go in the other direction and PAY for marketing you can also do several things. One big thing is to hire someone on a website like Submit Express or AddPro. These sites have either real people or software programs that will submit your sites to hundreds, thousands or even millions of directories and search engines, and promise that you will get the top spot. For this, you of course will have to pay a fee. Again this fee may be or it may be 00, it all depends on the site, and on you, the buyer. Another paid way is by submitting your site to sites like Yahoo! Search, Google AdWords or Google AdSense (PPC). You can control these campaigns on your own and have full control over pretty much every thing. There are also other things to try, billboards, tv advertisements, radio ads, newspapers etc.

As said above however, in my experience I think its always best to do it yourself. Even if you do go the "paid" way, at least you know for sure your money is being spent well. Either way, do your research, check websites for reviews, check yahoo or Google for things people are saying about the sites. How good are they? Do they really work? Will I receive more traffic? How long will it take? Never be afraid to ask questions whether your hiring someone to do the job for you, or your going to do it yourself.

Marketing Costs

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